Refine Direct is the first technological company in the Italian market allowing to qualify and add value to Direct Marketing activities. It does so by reducing the dispersion in the e-mail sending activity thanks to a proprietary platform that, in a totally anonymous and independent way, deduplicates contacts between the most important Italian email databases and the advertiser's database.
Media budget saving + Controlled recontact frequency
It allows a control over the contact frequency: each email will be received only once by each email address, no matter how many times this address appears in the different databases
Media budget saving + Reduction of stress on already acquired users
Contact only new customers: the platform deduplicates the contacts that already are your customers, allowing you to only contact new potential customers
Better management and better quality of contacts
It allows to control the rotation of databases, increasing their open rate, click rate and the users’ inclination to make actions
Our technological platform is completely independent from any other subject and was developed* internally by Refine Direct.
Through the platform, a separated and independent access is provided, where it is possible to manage the deduplication of one’s databases and the advertising campaigns.
It is possible to use Refine Direct’s services while keeping one’s own platforms and software tools already in use for Email Marketing campaigns, it is not necessary to change or abandon other tools already adopted.
*Italian patent pending
There is no sharing of contacts or data exchange in between the subjects involved and the databases are uploaded by the DB owner autonomously and in an anonymous way.
Within the Refine Direct platform, indeed, there will not be the email addresses of the contacts, but only anonymous codes protected through non-reversible cryptography. This way, no one, not even internal personnel, will be able to access or decrypt the email addresses in the platform.
The anonymization process involves the use of a codification through cryptography algorithms which, starting from an email address, generates an alphanumeric string unintelligible and anonymous, not usable by a third party and of from which it is not possible to go back to the original email address (one-way hash process).
Within the platform, then, each user will be able to autonomously upload an already encrypted (and thus anonymized) version of their database, in a simple and easy way thanks to directions and support provided by Refine Direct.
- Centralized deduplication: it eliminates dispersion. You will not be sending anymore no more than one communication at a time to each email address, no matter the number of databases involved or the number of times the contact appears in them.
- Anonymous matching with the client database: the possibility of excluding from the sending of email communications those contacts that already are your customers, avoiding thus, for instance, to send them offers aimed at new customers only and reducing both the media budget waste and the stress on your customers. This all takes place in full security and in a simple way, without having to share your "customer list" with third parties.
- Give back to each quality email address in your list its right value
- Reduce the unsubscription rate for your database, which is caused by the reception of several advertising email from different subjects
- Reduce the stress caused by too many communications, leading also to the users’ inactivity